Est. 2017
Telling stories that disrupt belief systems, challenge collective conditioning and explore transformation of self & society
Current Projects
The Other
A documentary exploring the complex relationship of shared humanity, culture and connection between Israelis & Palestinians—and the transformative journey that follows when they are faced with meeting ‘the other’ amidst the difficulty of the conflict & occupation—providing an extraordinary example of what we are all capable of as humans.
Founder
Joy Sela
Joy Sela is a Director/Filmmaker based in New York. She spent 15 years in Digital & Experiential Marketing before pivoting to producing films. She started her own agency in 2011 where she currently serves as Creative Director. In 2016, Joy founded the Non-Profit, ‘Positive Disruption Fund’ alongside the Positive Disruption Brand, creating & supporting projects that inspire Positive Disruption™.
Joy launched We Uncover Films in 2017- telling stories that disrupt belief systems, challenge collective conditioning & explore transformation of self & society. She filmed, directed and produced her first feature documentary, ‘The Other’ from 2017-2024. ‘The Other’ won Best Documentary at a sold-out premiere in April 2024 and has gone on to win multiple awards, including another Best Documentary award in Rome. The Other is currently screening in festivals.
Team
Joy Sela
Director, Producer, Filmmaker
Joel Kaswan Meilijson
Editor
Liv Pratt
Animation & Graphics, Associate Producer
Amira Stone
Story Producer
Gil Kremer
Cinematographer, Drone Operator